Local Seo Agency Trends You Need to Know This Year

With so many trends in the local seo agency world, it can be hard to keep track of which new trends are worth paying attention to and which ones you should ignore. Here’s what you need to know this year to stay up-to-date on how local seo agencies are changing the way they work. [link to follow]

Content Marketing - Article writing

The average B2B content marketer spends 20% of their budget on creating a steady stream of fresh, SEO-friendly content. Anywhere from five to fifty percent of leads will come from organic search, so it’s critical that you have a dedicated team in place to ensure that your content lives up to its potential. If you don’t have an SEO person or a full-time writer dedicated to finding and producing great content, find an agency that can manage everything for you.

Outsourcing guest posting

Guest posting is an excellent way of raising your brand’s visibility in your niche and building a consistent flow of backlinks. And, in 2016, with Google cracking down on spammy link-building techniques, there’s no better time to focus on gaining high-quality backlinks. So if you haven’t already started building links for your website through guest posting and don’t have time or resources for it—outsource it!

Link Building

Businesses want to rank higher in Google’s search results, and most know that content and social media marketing can help with that. But did you know link building (aka off-site SEO) is just as important? Even if you optimize all your web pages, social profiles, etc., they’re not enough. Local SEO services include link building from third party websites (with high authority), which makes a difference for businesses on Google Maps.

Inbound marketing

If you aren’t using inbound marketing, you’re missing out on a huge opportunity. Fortunately, it doesn’t take much time or money to get started with inbound—all you need is some strong content and a willingness to experiment. If you have those two things, your local seo agency will be well on its way to success.

Reputation Management

In 2018, Google made a major change in their algorithm, making it so that having a strong online reputation—for example, on Yelp and Angie’s List—could be an important factor in local rankings. These sites have been around for years, but many businesses still overlook them or don’t use them effectively. Make sure you know how to leverage these tools for your own benefit. Learn More Here... Local SEO Agencies: Local search results are becoming increasingly competitive as more people do their shopping online. As a result, there has been a rise in demand for quality local SEO services. The top agencies will have developed solid relationships with business owners over time and will work hard to help them achieve visibility at all levels of search engine results pages (SERPs). Learn More Here.

conclusion

By offering local SEO services, your agency can grab a larger piece of these bigger clients’ marketing budgets—and create more consistent revenue streams. The trick is learning how to differentiate yourself and stand out in a crowded field, through brand-building activities such as blogging, producing original research and developing meaningful thought leadership programs that speak to both consumers and businesses. In doing so, you’ll also increase visibility among business owners and other decision makers who want tangible ways they can improve their rankings over time.