First of all, let's clarify the question of what search engine optimization actually is: In short, search engine optimization (SEO) is the optimization of websites with regard to optimal placement in the search engines. There are a few things to consider here.
The basis is clean technology
Google and other search engines attach great importance to the fact that the requested information is available quickly. The reaction speed of the web server plays an important role here.
In addition to choosing the right hosting provider , the CMS system also plays a major role. WordPress is often chosen as the CMS system because it is clear and easy to use. WordPress is a free website system that can be freely downloaded.
There are special website providers or providers for WordPress that ensure the best accessibility of the system and ensure good speed. In addition to the server and an optimal configuration, the programming of the website content also plays an important role.
A clean source code and the attention to structured HTML elements are also of great importance. Images should be compressed so that they can also be delivered quickly on mobile devices, because you often have a bad connection on the go. Every KByte counts here.
Within WordPress there are some plugins that provide an optimal configuration for the search engines. Among other things, there are cache plugins or, for example, plugins that allow the metadata to be configured for the search engines.
Within the basis or the technology there is a lot to consider. In addition to the right choice of provider, the correct configuration of the WordPress system and the structured and clean source code, the content plays a major role in the next step.
content in the system
No webpage can be found without content. In no search engine. Imagine you're looking for cufflinks and you can't find that term in any text on the website. Of course, this will never get you to this website.
Therefore, it is immensely important that you do a quick keyword analysis before planning text content. This means that you check the search volume for planned search terms using tools that are freely available on the Internet.
In addition to the monthly search volume for a term, you also get an overview of the competition and the difficulty of placing it in search engines. Therefore, an article should be strategically planned in advance by means of a keyword analysis. Only then can it be ensured that they are placing the articles in the right target group for a specific demand.
However, not only a search term is decisive, but it is important that an article deals with a topic in full. As a result, peripheral topics that have something to do with the actual topic can also be dealt with in the article.
It is important that the user, i.e. the website visitor, is in the center. He wants to find all relevant topics for his search intention through a search query.
A short stay on target pages indicates that the visitor has not found all of the information he was looking for. The longer a visitor stays on the website, the more likely it is that the article and the information found will be of interest to him.
According to such criteria, Google also measures the ranking, i.e. the determination of the position within the search results. Many factors play a role in this.
Unfortunately, we cannot cover all of them in this article. But one thing has to be said or recorded: create added value for the person searching. If the technology is reasonably correct, your website is mobile-optimized, the response speed of the website query is good and the design is visually appealing, then you only have to create added value for the user.
And that works best with engaging and informative content that engages the user and isn't just designed to rank well in search engines.
Tip
Therefore, concentrate primarily on the content and the structure within your texts. Of course, there are also a few tricks to make your website appear better with the search engines.
An example would be to assign an alt tag for images, so that disabled people such as blind people can also find their way around your website using a reader program. Because pictures can also be read aloud through this tag.
In practice, it is advisable to leave the technology to a professional and create a framework for your good content.
If the technology is in place and WordPress is the CMS system, you can get started right away.
Measurability of visits
All visitors to a website are measurable. This means that you can even see in real time when a visitor is on your website and what content they are currently viewing.
In addition, you can measure all actions that the user performs on the website. In addition to information about the use of the end device (mobile phone, tablet or PC), you can also determine the location from which the website visitor accessed the website.
This is only a fraction of the information that can be read by Google Analytics.
All information together forms a data basis that provides information about the website visitor. This way you can control whether your content is reaching the right target group.
In addition to Google Analytics, there are a number of other tools such as the Google Search Console . With this you can, for example, get the organic performance of your search queries.
In addition to the number of clicks, the impressions and the position within the search engine, further information can be obtained from the tool. Only when the various tools work together can solid data be collected that provide information about the behavior and performance of your website or blog.
Conclusion
The conclusion is short and sweet. Make sure you have a solid and readily available technology base. Check which CMS system is suitable for you and create a proper configuration for this system. The next step is to focus on your target audience. This determines the design of the website and the content.
Read up on topics related to search engine optimization. You can do most things yourself within the CMS system.
Last but not least, the content comes first. Because without content there is no placement and delivery in the search engines. The biggest hurdle when creating texts within a website system is the well-founded planning and ultimately the implementation and writing of the texts.
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